Good morning. I'm Lummi.

My parents are Lu and Mon

Pronounced as “L-oo-mmi”.

The makers of a luxe baby and adult sleepwear brand, Lummi was born in Melbourne, Australia. Lummi is a bunny shaped and designed to resemble a ball of cotton. Lummi sleepwear offers a range of gender-neutral, organic, monochromatic baby sleepwear ready to be gifted to any newborn.

It began with two like-minded people who have zero appetite for carrots but much love for bunnies. Lu and Mon always work to foster their brand's core values: unconventional, fun-loving, commitment to bringing happiness and healthiness in family’s lives while telling stories in a world of monochromatic hues.

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Our pictures on instagram.


It starts here.


The makers, Serena and Monica, met at work. After a period of time in the office, they embarked on the idea together.


Product research and development commenced, including prototyping and materials sourcing/testing with a team of specialists.


Final stages of prototyping conducted. Production had begun towards the second half of the year.


Lummi officially opened its doors to the online universe.

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Serena Lu Jiang

Publishing her first book at 14, living in Russia for a year at 16, moving from China to Australia alone at 20, establishing wine export business at 23, sky-diving at 25, co-founding China Gap Year Foundation at 27, and climbing the Kilimanjaro on her 30th birthday… Serena’s life experience has always been a good story to tell.

Being fluent in both English and Mandarin, Serena has a wide connection of suppliers, manufacturers, industry leaders and influencers.

Full of ideas with a mind of business, Serena’s analytical way of thinking and capability to put things into action built her extensive career across hospitality, sales & marketing, business development and entrepreneurship.

Monica Sutrisna

Spending many of her waking childhood hours drawing, Monica adopts art and design as second languages. Using it as a means of communicating, she's shaped her career around learning to interact through graphics and embracing it as a practical lifestyle. Born in NZ, living and growing up in Melbourne, she's developed an immense experience as a visual artist and multidisciplinary designer.

Monica's works have been exhibited in Melbourne, New York City, Amsterdam and Taipei, accompanied by ongoing Australian, Hong Kong and US publications. Her designs have also attributed to social causes, partnering with organizations such as Oxfam and Malala Coffee to combat ongoing global issues through the aid of design.

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