Lūmmi Babywear was born in Melbourne, Australia.
Founded in 2016 by Lu & Mon, Lūmmi Babywear is a bunny designed to resemble a ball of cotton. Our products offered a range of monochromatic, organic babywear made to be gifted to any newborn.
In 2023, Lūmmi Babywear launched a sub brand dedicated to neutral and colourful clothing called 'Lūmmi in Colour'.
Today, Lūmmi in Colour continues to be cherished among families around Australia, known for its commitment to delivering high-quality, soft fabric.
View productsBeginning with two like-minded people who have zero appetite for carrots but much love for bunnies. Lu and Mon always work to foster their brand's core values: unconventional, fun-loving, commitment to bringing happiness in family’s lives while telling stories in a world of monochromatic and colourful prints.
Publishing her first book at 14, living in Russia for a year at 16, moving from China to Australia alone at 20, establishing a wine export business at 23, sky-diving at 25, co-founding China Gap Year Foundation at 27, and climbing the Kilimanjaro on her 30th birthday…Serena’s life experience has always been a good story to tell.
Being fluent in both English and Mandarin, Serena has a wide connection of suppliers, manufacturers, industry leaders and influencers.
Full of ideas with a mind of business, Serena’s analytical way of thinking and capability to put things into action built her extensive career across hospitality, sales & marketing, business development and entrepreneurship.
Spending many of her waking childhood hours drawing, Monica adopts art and design as second languages. Using it as a means of communicating, she's shaped her career around learning to interact through graphics and embracing it as a practical lifestyle. Born in New Zealand and living in Melbourne, she's developed an immense experience as a visual artist and multidisciplinary designer.
Monica's scope of work spans across fashion, fine art and graphic design. Her designs have been exhibited in Melbourne, New York City, Amsterdam, and Taipei, accompanied by ongoing Australian, Hong Kong and US publications. She has worked on local and international marketing campaigns involving partnerships with Adidas, Oxfam, Exurbe Cosmetics, and Malala Coffee.
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