Lūmmi Bunny was born in Melbourne, Australia.
Founded in 2016 by Lu & Mon, Lūmmi Bunny is a bunny designed to resemble a ball of cotton. Our products offered a range of monochromatic, organic babywear made to be gifted to any newborn.
In 2023, Lūmmi Bunny launched a new label dedicated to neutral and colourful clothing called 'Lūmmi in Colour' - continues to be cherished among families around Australia, known for its commitment to delivering high-quality, soft fabric.
Now in 2025, Lūmmi is taking its next leap - beyond the nursery and into the sunshine. As a mum in sun-soaked Australia, Serena saw the need for sun protection that’s safe, stylish, and made for play. Our new range for children 0–11 includes fun, durable sunglasses and natural mosquito patches to keep little adventurers protected.
Lūmmi Bunny is proud to be an Australian babies and kids’ lifestyle brand that grows with families - offering sustainable, thoughtful essentials for everyday adventures.
View productsPublishing her first book at 14, living in Russia for a year at 16, moving from China to Australia alone at 20, establishing a wine export business at 23, sky-diving at 25, co-founding the China Gap Year Foundation at 27, and climbing Mount Kilimanjaro on her 30th birthday… Serena’s life has always been a story worth telling.
As a mother of two, entrepreneur, and community advocate, Serena brings extensive cross-sector experience spanning sales, import & export, branding and marketing, business development, and the not-for-profit sector. She completed her MBA at Peking University and is a graduate of the Australian Institute of Company Directors.
Serena deeply cares about babies, children, and the education and growth of young people. Through her work, she has consistently championed opportunities that help the next generation learn, thrive, and dream big.
She also holds leadership roles including President of Kew Toy Library, Board Member of the Associated Chinese Chamber of Commerce and Industry of Australia, and Non-Executive Director of Mindflight 7 - Australia’s largest and fastest-growing VR education start-up.
Born in New Zealand and based in Melbourne, Australia, Monica is a visual artist and designer whose work spans textiles, fine art, and design across both private and public sectors. Her work has been exhibited locally at the Melbourne Museum and the National Gallery of Victoria, as well as internationally in New York, Amsterdam, and Taipei. She has also contributed to marketing campaigns for brands including Adidas, Oxfam, and Exurbe Cosmetics.
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